Grandville Family Fare adds “Fast Lane”

SpartanNash encourages store guests to join the ‘Fast Lane’
The click-and-collect experience is now available at the Grandville, Mich. Family Fare, with plans to expand to 25 stores by the end of the year

 GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, SpartanNash is excited to announce the launch of Fast Lane – the company’s click-and-collect program that provides a seamless online grocery shopping experience.

Store guests at the Grandville, Mich. Family Fare Supermarket can now join the Fast Lane by easily ordering their groceries online and picking them up curbside. SpartanNash will continue to expand Fast Lane over the next few years, growing to 25 stores in Michigan in 2017 and up to 50 stores in the company’s nine-state footprint in 2018.

The next West Michigan stores to join Fast Lane will be announced in the coming weeks.

“The launch of Fast Lane is part of SpartanNash’s commitment to providing our store guests with a personalized, convenient shopping experience that exceeds their expectations,” said Ted Adornato, SpartanNash executive vice president of retail operations. “Our click-and-collect program takes our company’s digital customer experience to a whole new level. The entire Fast Lane experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”

To celebrate the launch of the click-and-collect experience, SpartanNash is waiving the pick fee for customers’ first three Fast Lane orders using the code “FASTLANE”.

Annual memberships for Fast Lane are $99 per year, and monthly memberships are $16.95 per month. Individual orders of any size can be placed at familyfarefastlane.com for a $9.95 pick fee, which is waived under annual or monthly memberships.

Orders are then shopped by a team of Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas, thick-sliced ham from the deli or the expiration date on their milk.

All orders placed at familyfarefastlane.com before 3 p.m. will be available for same-day pickup.

Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

The personal shoppers are also Family Fare associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.