Content Marketing for SEO Authorchristinemorse2017Published onJuly 20, 2019 After you have identified your Ideal Client Opens in a new window and their pain points, it is best to write blog articles which will demonstrate that you have skills that can solve problems...

Marketing Vs Advertising Authorchristinemorse2017Published onJuly 22, 2019 Think of it as a set of building blocks.  Marketing refers to preparing a product for the marketplace and includes your mission, purpose, and your story. Determining your ideal client, creating...

5 Things you do that turn customers off One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you...

5 Critical Pieces to Managing Customer Expectations Most customer service problems arise from scrambled expectations. The customer expected one thing and it wasn't delivered upon. It's possible the business never promised it, but the customer expected it, and so they...

Some people think a chamber membership is all about networking and because of that they see it as obsolete. After all, you can just meet other business people online, right? Search on Facebook and a number of business groups will come up, many geared to a certain...